For the first time in Europe, the natural, vegan Rainbow Bagel debuts in Budapest – the new Best Bagel Váci has opened on Váci Street
Budapest’s city centre is constantly enriched with new impulses, and Váci Street now welcomes a concept that is both a visual experience and a conscious gastronomic direction. The second Budapest location of Best Bagel opens at 73 Váci Street, bringing a special product that has not been available in Europe until now.
The Rainbow Bagel makes its continental debut here, but not in the form previously seen across social media platforms. Instead of the classic version often made with artificial colouring, this is a fully plant-based creation built from natural ingredients. Best Bagel’s philosophy has always been rooted in artisanal quality and familiar foundations, but the Váci Street unit adds a new layer that speaks equally to the visual and conceptual side of modern urban gastronomy. This innovation works just as well at the counter, for takeaway, and within the shared social space.
The core of the offering remains freshly prepared, handcrafted bagels made with premium ingredients and fast, thoughtful service. Now, however, it is joined by a signature item that not only adds a new colour to the palette, but also offers a new perspective on what a seemingly simple bagel can mean in Budapest today.
The official opening takes place on May 9, where the brand also strengthens the community experience with a special gesture. The first 100 guests will receive a complimentary Strawberry Rainbow Bagel with every order.
According to the Best Bagel team, the opening of the Váci Street store marks a milestone in the brand’s journey:
“Our goal was to bring a product to one of the busiest streets in the city centre that is at once photogenic, high quality, and innovative. The Rainbow Bagel perfectly represents this vision.”
Grand Opening:
📍 1056 Budapest, Váci utca 73
🗓 9 May 2026
⏰ 08:30
🎁 The first 100 guests will receive a complimentary Strawberry Rainbow Bagel with their order.
With this, Best Bagel Váci launches a new chapter on one of the city’s busiest streets. A concept where visual appeal is not an end in itself, but closely tied to quality, and where a familiar format gains a completely new meaning.